1. CB

   Senior Technical Product Manager

   Catalyst Brands LLC · Unified Digital PlatformApr 2026 – Present7 mosCurrent

   Plano, TXvia Procal Technologies Inc

   • Unified Digital Platform: Spearheaded the modernization of a Platform-as-a-Product offering foundational infrastructure, security, observability, developer experience, and quality engineering capabilities to support existing and new brands.
   • Led modernization of a Platform-as-a-Product offering covering foundational platform, security, infrastructure, observability, developer experience, and quality engineering for existing and new brands; managed 26 features across two teams against pre-defined KPI targets.
   • Evaluated service virtualization tools (WireMock, Hoverfly, Mountebank) and recommended a WireMock MVP for self-service performance testing.
   • Led the Java Platform Module System migration strategy for Java 21 LTS, phased across 20 modules. Turned the architecture vision into a prioritized backlog of 50+ user stories with acceptance criteria tied to personas, problem statements, and KPIs.
   • Defined KPI targets for tenant provisioning, resource isolation, cost attribution, and adoption, validated against industry benchmarks.
   • Built AI-powered workflows (automated discovery synthesis, persona-driven use-case validation, dependency mapping) that reduced documentation time by 40%.
   • Prototyped an AI agent that triggers performance test runs, correlates performance data and logs, performs root-cause analysis on anomalies, and sends release sign-off notifications.
2. LSCo

   Technical Product Manager

   Levi Strauss & Co. · Global Loyalty Platform & Benefit Administration ToolApr 2021 – Apr 20265 yrs

   Remote & Onsitevia Procal Technologies Inc

   • Global Loyalty Platform & Benefit Administration Tool (BAT): Led continuous enhancements to Levi’s loyalty platform supporting the Red Tab™ Program, enabling personalized benefits and omnichannel campaigns based on customer shopping behavior.
   • Omnichannel Messaging: Led onboarding of Cordial as Levi’s global communication platform (email, SMS, push), improving customer engagement and reducing messaging costs.
   • Zendesk Sunshine & Help Center Upgrade: Implemented Zendesk upgrades for Levi’s Global Customer Care, introducing self-service capabilities that improved first-contact resolution, reduced handle time, and increased CSAT.
   • Prioritized and delivered enhancements to member enrollment, benefit visibility, and point earn and redemption at the register, and scaled these capabilities to launch in new countries, including country-specific feature flags and point-burn ratios.
   • Executed 25+ loyalty platform releases covering new RedTab benefits, subscriber earning capabilities, and critical enhancements. Governed the release process across change requests, CR windows, QA sign-off, CAB readiness, holiday-freeze planning, and deployment traceability.
   • Transformed loyalty data feeds by migrating them from Amazon Redshift to AuroraDB and Google Cloud (GDO), improving scalability and reducing legacy risk. Partnered with Legal, Security, and Analytics to ensure compliant use of customer data.
   • Accelerated engineering productivity by driving adoption of AI-assisted development tools (GitHub Copilot, Amazon Q/Kiro) across 6 engineers, reaching 100% active usage and a 30% gain in cycle time and PR throughput. Reduced technical debt through authentication cleanup, legacy dependency removal, locale fixes, and release-readiness improvements.
   • Supported high-visibility marketing and loyalty campaigns by coordinating bot monitoring, traffic analysis (Adobe Analytics, Quantum Metric), incident response, and operational readiness planning.
   • Streamlined escalations by authoring troubleshooting runbooks, SOPs, delivery metrics, and executive-ready platform health summaries that gave leadership clear visibility. Facilitated Developer Squad health initiatives and retrospectives, converting feedback into concrete improvements.
3. 7-11

   Digital Product Owner & Scrum Master

   7-Eleven · 7Eleven Digital PlatformOct 2019 – Apr 20211 yr 6 mos

   Irving, TXvia Compunnel, Inc

   • Mobile Checkout (MCO): Supported launch of mobile self-checkout at 7-11 stores enabling customers to scan and pay using Apple Pay, Google Pay, and credit cards. Live View Tracker – As a store system, this IoT based product enables Store Associates to view activity of MCO customer in-store and assist per their need. (US20210233058)
   • 7NOW Web 2.0: Led development of the 7NOW web platform supporting desktop and mobile ordering, enabling customers to order store items while earning and redeeming loyalty points.
   • Zendesk Agent Tools: Delivered custom Zendesk Agent Tools (ticket sidebar) and Admin Tools apps that connected order and member data to service interactions, so CSRs could resolve tickets with full context in one place.
   • SRE DevOps: Supported to implement various software infrastructure projects within 7Now DevOps to enable smooth delivery of features and enhancements.
   • Owned end-to-end product delivery from intake and discovery through release, aligning business goals with technical execution. Defined product requirements and feature strategy with UX and engineering, balancing user experience, scalability, and feasibility.
   • Led data and analytics strategy, improving event tracking and tagging to support product insights and roadmap decisions. Translated business strategy into functional and non-functional requirements, enabling scalable product solutions.
   • Partnered with senior stakeholders to align priorities and deliver measurable outcomes across digital and retail channels.
   • Led Scrum ceremonies and coached teams on Agile best practices, improving delivery consistency and team performance.
4. MC

   Product Owner

   Mr. Cooper · Debenture Interest Tracking ToolDec 2018 – Oct 201910 mos

   Irving, TXvia Webzion

   • Developed the Debenture Interest (DI) Tracking and Management Tool, enabling users to track curtailment events on defaulted loans and reduce financial risk.
   • Partnered with SMEs to define business rules and create prioritized product backlog items. Managed MVP roadmap, release plans, and sprint backlogs using VSTS, improving delivery efficiency.
   • Prioritized bugs and enhancements, ensuring alignment with product objectives and business priorities.

5. Product Owner & Senior Business Analyst

   PayPal · Braintree Finance TransformationJul 2018 – Dec 20185 mos

   San Jose, CAvia KPMG & Webzion, LLC

   • Worked on Braintree Finance Transformation (BFiT), delivering financial reconciliation tools and dashboards for global payment operations.
   • Documented reconciliation processes across PayPal, Braintree, banks and processors, and analyzed 20M+ daily transactions in Redshift.
   • Analyzed 20M+ daily transactions using Redshift to identify reconciliation logic and data discrepancies. Created epics, user stories, and system requirements to guide Agile delivery.
6. AAP

   Senior Business Systems Analyst & Scrum Master

   Advance Auto Parts · Reflexis Workforce ManagementOct 2017 – Jul 20189 mos

   Roanoke, VAvia Webzion, LLC

   • Led the enterprise implementation and created data mapping for 40+ system integrations.
   • Gathered and prioritized requirements with senior stakeholders.Designed solutions for system gaps in collaboration with architects and SMEs.
   • Created data mapping and integration documentation for 40+ system integrations including Workday, PeopleSoft, and EDW.
7. WFA

   Senior Business Analyst & Product Owner

   Wells Fargo Advisors · IRA Service PlatformJan 2017 – Oct 20179 mos

   St. Louis, MOvia Orpine

   • Redesigned workflows and UI, and migrated legacy systems to IBM BPM.
   • Produced business requirements, use cases, and UI prototypes.
   • Supported production releases and post-implementation validation.

8. Earlier career

   2008 – 2016 · 5 roles

   • SFLead Business Analyst & Scrum Master, State Farm · 2015–2016
   • Business Analyst, JSMN International · 2015
   • Business Analyst, RR Donnelley · 2011–2012
   • PDMAssociate Business Analyst, Progressive Digital Media · 2009–2011
   • Recruitment Analyst, AcePlacers Consultancy · 2008–2009

• 

  AI-Native Ready

  AI-Native Training by Scaled Agile, Inc.Issued 2026Show credentialSkills: Artificial Intelligence (AI)Prompt Engineering
• 

  Generative AI Fundamentals

  DatabricksIssued Mar 2026Credential ID 177231635Show credentialSkills: Generative artificial intelligence (AI)
• 

  Certified SAFe® 4 Product Owner/Product Manager

  Scaled AgileIssued 2018Show credentialSkills: Agile MethodologiesBacklog RefinementValue DefinitionBuilding Lean-Agile PortfoliosBusiness Case DevelopmentEconomic PrioritizationEnterprise CoordinationHypothesis Driven DevelopmentKanbanLean-AgileProduct DevelopmentProduct ManagementProduct OwnershipProgram ManagementSAFe®SAFe® PrinciplesScaled Agile FrameworkScrumStakeholder Management
• CSPO

  Certified Scrum Product Owner

  Scrum AllianceIssued Jun 2016Credential ID 543019
• CSM

  Certified ScrumMaster

  Scrum AllianceIssued Jun 2016Credential ID 543019

• SQL Fundamentals

  SoloLearn

• UTA

  M.S., Engineering / Industrial Management

  The University of Texas at Arlington · 2013–2014
• NITW

  MBA, Information Technology & Marketing

  National Institute of Technology, Warangal · 2006–2008
• JBIET

  B.Tech, Biomedical Engineering

  J B Institute of Engineering and Technology, Hyderabad · 2002–2006

Open to conversations about platform, Technical Product Management, Product Owner roles.